The concept of the “Acqua del Conero” perfume stores revolves around light colors and sinuous shapes, evoking the softness of soaps rounding between the hands. The use of maritime pine wood recalls the Riviera del Conero, while tones inspired by the beaches, the sea, the lavender, and the citrus fruits immerse visitors in a fresh and welcoming environment. A very distinctive element is the use of Conero stone, an exclusive material from this peninsula, which enhances the project’s authenticity and deep connection to the territory. The stone meets visitors in the central totem, which houses the brand’s enveloping fragrance, transforming it into an immersive sensory focal point. The Conero stone sink becomes an iconic and evocative feature: the flowing water recalls the freshness of the Riviera and emphasizes the brand’s strong bond with its place of origin. To complete the atmosphere, a contemporary touch is introduced through neon lettering, which illuminates the large circular chandelier, a striking contrast between tradition and modernity.