The concept for the design of Chiara Ferragni Collection retail spaces combines unfinished elements with shiny, precious materials, unveiling a fine, contemporary, unprecedented location.

The setting is therefore a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules. In a smaller scale retail context, either temporary pop-ups or permanent corners, the concept designed can be inflected to a lighter version. That’s the case of the pop-up store for Le Bon Marché in Paris, where the choice falls upon lightweight materials like white lacquered wood with concrete finishings and plasterboard and phenol timber slabs, together with precious sprinkles of onyx and fine marbles to enhance the perception of this first-class exhibit. The vertical transparent glass slabs carrying the brand logo are supported by the display modules themselves through a versatile, transportable anchoring system.