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Chiara Ferragni Collection
store concept
The setting is a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules.
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Chiara Ferragni Collection
store concept
The design of Chiara Ferragni Collection retail spaces combines tangible unfinished elements with shiny, precious materials, unveiling a fine, contemporary, unprecedented location.
The idea of a modern brutalism is conveyed through the visual and tactile perception of the béton brut in the flooring and part of the display modules along with the imperfect, rough wall finishings. The setting is therefore a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules. Hence, iconic Italian design from the ‘50s resting upon soft wool carpets welcome the client in a rare, remarkable environment.
The idea of a modern brutalism is conveyed through the visual and tactile perception of the béton brut in the flooring and part of the display modules along with the imperfect, rough wall finishings. The setting is therefore a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules. Hence, iconic Italian design from the ‘50s resting upon soft wool carpets welcome the client in a rare, remarkable environment.
The design of Chiara Ferragni Collection retail spaces combines tangible unfinished elements with shiny, precious materials, unveiling a fine, contemporary, unprecedented location. The idea of a modern brutalism is conveyed through the visual and tactile perception of the béton brut in the flooring and part of the display modules along with the imperfect, rough wall finishings. The setting is therefore a unity of coarse and glossy, unfinished and polished both in the architectural envelope and in the internal arrangement of the different modules. Hence, iconic Italian design from the ‘50s resting upon soft wool carpets welcome the client in a rare, remarkable environment.
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Chiara Ferragni Collectionstore concept