The set-up for Elena Ghisellini showroom in Milan finds its basis in the very origins of the brand: the city of Florence. Inspirations have risen from the geometry and verticality of Leon Battista Alberti, but with the addition of a contemporary twist in the use of transparent materials. The space therefore revolves around a sculptural element, a custom-design accessories display, while having a series of methacrylate shelving systems around its perimeter: a precious, scenographic and diaphanous material.