In the charming frame of the Grand Hotel et de Milan, the set-up for the presentation of Elena Ghisellini SS17 collection recreates a contemporary urban jungle. An abundance of exotic plants pairs with their characteristic noises on speakers, becoming a florid, green background for the colorful Elena Ghisellini accessories – first and foremost, her iconic deep red. Together with the greenery, large LED screens hanging on the wall complete the installation, with key words passing through the red luminescent backdrop. The products on the other hand are placed on black lacquered displays specifically designed for the brand’s showroom and presentations.