Luxottica invited FERRILLOBELLI to take part in an exclusive competition for a new concept for the Sunglasses Hut brand. The proposal “Sungate” has been conceived to question the features of light, reflection, gradient, material and technology within the Optics field.
Each material and surface of Sungate have been chosen based on its peculiar light performance considering the criteria of energy and environmental sustainability.
The customer experience is made unique by the “sky space”, a room where a specific equipment is able to re-create different indoor natural light conditions.
The retail set up was then developed following an articulated scheme focusing on various aspects such as communication, social network, instore access and e-commerce.