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Luxottica Sunglasses Hut Competition

Luxottica invited FERRILLOBELLI to take part in an exclusive competition for a new concept for the Sunglasses Hut brand.
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Luxottica Sunglasses Hut Competition

Luxottica invited FERRILLOBELLI to take part in an exclusive competition for a new concept for the Sunglasses Hut brand. The proposal “Sungate” has been conceived to question the features of light, reflection, gradient, material and technology within the Optics field.
Each material and surface of Sungate have been chosen based on its peculiar light performance considering the criteria of energy and environmental sustainability.
The customer experience is made unique by the “sky space”, a room where a specific equipment is able to re-create different indoor natural light conditions.
The retail set up was then developed following an articulated scheme focusing on various aspects such as communication, social network, instore access and e-commerce.
The proposal “Sungate” has been conceived to question the features of light, reflection, gradient, material and technology within the Optics field.
Each material and surface of Sungate have been chosen based on its peculiar light performance considering the criteria of energy and environmental sustainability.
The customer experience is made unique by the “sky space”, a room where a specific equipment is able to re-create different indoor natural light conditions.

Client: Luxottica Milano
Typology: Competition
Location: Milan, Italy
Year: 2019
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Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition

Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition
Ferrillo Belli - Luxottica Sunglasses Hut Competition

Luxottica Sunglasses Hut Competition

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Ferrillo Belli

Established in 2010 by architect Fabio Ferrillo Belli, FERRILLOBELLI is a Milan-based architecture and design studio specialized in fashion retail, hospitality, institutional and residential interiors worldwide. The team is composed of dynamic and passionate architects, engineers and designers working together with a contemporary approach.

Via Amatore Sciesa, 9
00100 - Roma
ITA
ffa@offarch.com