Based on the concept developed for the Moschino boutique, a 1,200 square meter space has been designed in the center of Milan to accommodate the prestigious brand’s sales campaign within a firmly contemporary setting. The highly recognizable entrance leads to the sales area which is organized on two levels.
The use of aluminum for the furnishing elements, exposed technical features as well as the lighting system contribute to create an atmosphere of vital relevance and help to build up a frame in which the explosive creativity of the designer Jeremy Scott and his peculiar collections are strongly enhanced.