The project for the MSGM shopping window at Coin Excelsior Venice was paired with the Milanese showroom’s Emotional Room – Aurora Borealis. Recurring elements are both the custom-made monogrammed lightbox and the reflective vertical partition, with the application of the F-light: specifically designed for the client and employed in its offices, headquarters and Milanese flagship store windows, the lighting systems represents by now one of the signatures of the fruitful collaboration between OFF Arch and MSGM.