Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection. The fourth theme is Aisle, a dark corridor inviting the visitor to walk through a path among the oblique bright pink neon lights, where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The arrangement is completed by a set of large scale prints by Italian photographer Alice Rainis.