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MSGM Emotional Room:
Aisle

A dark corridor inviting the visitor to walk through a path among the oblique bright pink neon lights, where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat.
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MSGM Emotional Room:
Aisle

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The fourth theme is Aisle, a dark corridor inviting the visitor to walk through a path among the oblique bright pink neon lights, where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The arrangement is completed by a set of large scale prints by Italian photographer Alice Rainis.
Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection. The fourth theme is Aisle, a dark corridor inviting the visitor to walk through a path among the oblique bright pink neon lights, where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The arrangement is completed by a set of large scale prints by Italian photographer Alice Rainis.
Client: Riccardo Grassi Showroom
Typology: Set-up
Location: Milan, Italy
Year: 2016
Photographer: Daniel Rey
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Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle

MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle
Ferrillo Belli - MSGM Emotional Room:Aisle

MSGM Emotional Room:
Aisle

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Ferrillo Belli

Established in 2010 by architect Fabio Ferrillo Belli, FERRILLOBELLI is a Milan-based architecture and design studio specialized in fashion retail, hospitality, institutional and residential interiors worldwide. The team is composed of dynamic and passionate architects, engineers and designers working together with a contemporary approach.

Via Amatore Sciesa, 9
00100 - Roma
ITA
ffa@offarch.com