000000
back to projects     1 of 91

MSGM Emotional Room:
Aurora Borealis

A game of light and shadows where the guest plays an active role.
Read more

MSGM Emotional Room:
Aurora Borealis

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The third theme is Aurora Borealis, a game of light and shadows where the guest plays an active role. A LED projector enables to break up its beams of light into the spectrum of different colors, outlining the shadows of the visitors upon a marble partition on the other side on the room; surrounded by translucent PVC strip curtains, the room colorfully shines through.
Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection. The third theme is Aurora Borealis, a game of light and shadows where the guest plays an active role. A LED projector enables to break up its beams of light into the spectrum of different colors, outlining the shadows of the visitors upon a marble partition on the other side on the room; surrounded by translucent PVC strip curtains, the room colorfully shines through.
Client: Riccardo Grassi Showroom
Typology: Set-up
Location: Milan, Italy
Year: 2016
Photographer: Alice Baronio
Close
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis

MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis
Ferrillo Belli - MSGM Emotional Room:Aurora Borealis

MSGM Emotional Room:
Aurora Borealis

menu
Portrait mode only.
Thank you.

Ferrillo Belli

Established in 2010 by architect Fabio Ferrillo Belli, FERRILLOBELLI is a Milan-based architecture and design studio specialized in fashion retail, hospitality, institutional and residential interiors worldwide. The team is composed of dynamic and passionate architects, engineers and designers working together with a contemporary approach.

Via Amatore Sciesa, 9
00100 - Roma
ITA
ffa@offarch.com