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MSGM Emotional Room:
Soundbox

A room-inside-a-room where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat.
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MSGM Emotional Room:
Soundbox

Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection.

The second theme is Soundbox, a room-inside-a-room where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The box is cladded inside out with soundproofing polyurethane panels and mirrored by a reflective, walkable flooring; the arrangement is completed by a set of piled-up Marshall speakers and custom-designed neon light logo cases.
Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection. The second theme is Soundbox, a room-inside-a-room where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The box is cladded inside out with soundproofing polyurethane panels and mirrored by a reflective, walkable flooring; the arrangement is completed by a set of piled-up Marshall speakers and custom-designed neon light logo cases.
Client: Riccardo Grassi Showroom
Typology: Set-up
Location: Milan, Italy
Year: 2015
Photographer: Alice Baronio
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Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox

MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox
Ferrillo Belli - MSGM Emotional Room:Soundbox

MSGM Emotional Room:
Soundbox

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Ferrillo Belli

Established in 2010 by architect Fabio Ferrillo Belli, FERRILLOBELLI is a Milan-based architecture and design studio specialized in fashion retail, hospitality, institutional and residential interiors worldwide. The team is composed of dynamic and passionate architects, engineers and designers working together with a contemporary approach.

Via Amatore Sciesa, 9
00100 - Roma
ITA
ffa@offarch.com