Before reaching the MSGM showroom the visitor passes through an emotional room: a highly impressive set-up that changes over time in line with the current collection. The second theme is Soundbox, a room-inside-a-room where a playlist specifically conceived by Milanese DJ Andrea Ratti plays on repeat. The box is cladded inside out with soundproofing polyurethane panels and mirrored by a reflective, walkable flooring; the arrangement is completed by a set of piled-up Marshall speakers and custom-designed neon light logo cases.