The project’s driving concept was to create a space where the colors and shapes of the exceptional Vietnamese vegetation could combine with the essential lines of the Italian design masters of the 50’s.

A sumptuous canopy, reminiscent of the entrances of the hotels of the Côte d’Azur, invites customers to enter a unique, contemporary store full of light. The inspirational Venetian terrazzo floor is framed by luxurious walls featuring a magnificent pattern obtained from a high-definition scanning of valuable Italian stones, such as travertino Navona and ceppo di Gré; large glass displays composed of mirrored surfaces of polished steel and lacquers in pastel shades enhance the fashion collections making the garments visible and appealing; the interiors are marked by irregular fields of soft, natural fibers carpets in contrast to precious French style natural oak parquet boards. The climax is represented by the monumental staircase of beige Hauteville stone from Southern France: huge stone slab steps expand the sales floor area accompanying clients onto the second floor of the store on a journey through the best luxury shopping experience.