The opening of the flagship store in Corso Vittorio Emanuele, in Milan, marks the launch of a new image for Twinset stores worldwide. The concept, designed by Architect Fabio Ferrillo Belli and developed by the Milan-based FERRILLOBELLI studio, is an innovative interpretation of the sense of softness and feminine elegance for which Twinset brand’s spaces have always stood out.
The surfaces have luminous, soft and warm colours. The solid colour walls and resin flooring are in delicate, pale beige. Along the walls is a detailed installation dedicated to the collections, with variety and flexibility as its key features. Some of the garments are placed in an extremely smooth, tactile and feminine setting with sinuous velvet walls in a pale pink colour. This continuity is interrupted by geometric elements that create a very modern feel, with glass panels in brighter colours that give the display of the collection a rhythmic look with a fine and contemporary acid-etched finish.
Each metal element, from the hanging system to the glass wall panelling, is characterised by a special satin nickel finish, which gives the material an extremely complex, modern texture while remaining soft and sophisticated. The series of thin and elegant vertical tubes, used repeatedly in large sections of the walls, highlights the significant role of this finish – which was created especially for Twinset – in providing an overall sense of warmth and intimacy to the environment.
The system of displays in the store is also vast and diverse, ranging from curved elements in delicate matte hues to small parts in wood, as well as matte nickel hangers, in different sizes and heights, and surfaces in fine acid-etched glass in vibrant colours.
Living areas are arranged around large parquet flooring areas in warm shades, where modular velvet and leather seating in different shapes offers an ideal opportunity for a break, calm and relax, with the addition of plants to create a fresh and comfortable atmosphere.
The chandelier plays an extremely important role in the history of Twinset and, in this concept, it is reinterpreted with a new style: it is made of sophisticated, lightly coloured crystal tubes and luminous opaline spheres. Finally, for the flagship store in Milan, a large sphere was designed in order to welcome customers, around which small glass gems of various shapes will shine, lit by luminous planets in the centre, a site-specific element to make this space even more distinctive.